Funnel & Path Analysis
Trace where users drop, stall, or loop—and why those points matter.
Starting from a defined conversion goal, we reconstruct the real paths users take through your application. We separate noise from structural friction, quantify recoverable drop-off, and recommend experiments that match your release cadence. Deliverables include annotated path maps and a ranked experiment backlog.
What is included
- Goal definition and cohort framing
- Path reconstruction from raw events
- Drop-off quantification by segment
- Experiment backlog with expected impact bands